Award-winning Creative Director with a passion for building beautiful, world-class brands.

LateNiteLaundry.com
350 W 55th St,  New York, New York 10019 
harris@latenitelaundry.com
914 - 826 - 4777 

Work Experience

May 2019 – Current •. NYC

Lead creatives in the development of concepts and tactics for an entirely new category of healthcare. Developed a bold and modern brand vision for the first and only FDA approved CBD based drug on the market to be unlike other pharma. Created communications and strategy for branded, unbranded, corporate and educational work streams for Greenwich Biosciences. Built team from 3 to 12 creatives over the course of a year. We created and launched over 5 websites in 8 months, along with multiple videos educating on CBD and exploring the burden of these epilepsy patients. Our efforts helped the brand grow from 6,000 patients to over 35,000 gaining nearly the total indication population. Worked to expand the brand for the next indication in rare epilepsies including building social channels that could build brand loyalty.

Brands: Epidiolex, Greenwich Biosciences, Turalio, Ninlaro, Rozimab

Highlights:
• Helped win a new business for the agency with thoughtful strategy and bold creative execution
• Created and printed new magazine for patients and families called TakeOnEpilepsy, with digital revamp of website.
• Created new drug logos for UCB along with branding guidelines

November 2017 – May 2019 •. NYC

Responsible for developing campaign concepts and digital content for multiple leading brands, mostly across GSK consumer portfolio. Defined and developed visual brand guidelines for multiple US brands, applying them to online video, web experiences and TV commercials. Played a strategic role in a multi-agency collaboration team, to create and produce digital and video assets for a global campaign. Worked closely with Google, Facebook and Instagram to create award winning social ads that helped drive brand awareness.

Brands: Theraflu, Sensodyne, Abreva, Janssen Pharma, GSK

Highlights:
• Launched a new product and global campaign for Therfaflu resulting in over $25M in sales and 60% increase in brand awareness.
• Travelled to lead pitches at other offices in our network winning one piece of new business.
• Guided interns through Summer program, turning several into employees, contributing work to brands.
• Shot TV and online video on location in multiple countries.

Past Positions

Associate Creative Director  @  Publicis •. NYC
April 2015 – November 2017

Lead Creative @  Digitas Health •. NYC
November 2014 – April 2015

Associate Creative Director  @  Havas Worldwide : Tonic •. NYC
December 2013 – October 2014

Digital Art Supervisor  @  Saatchi & Saatchi Wellness •. NYC
January 2011 – December 2013

Art Director  @  Emerge Partners •. NYC
August 2009 – December 2010

Interactive Designer  @  ID Society •. NYC
June 2007 – August 2009

Skills & Qualifications

Over 15+ Years of creative experience, working at cutting edge advertising agencies in New York.

Highly organized and engaged creative leader with ability to look at briefs and challenges from different angles. Confident and experienced at working with multiple agency partners and executing integrated and global campaigns. Well traveled and experienced at being on set and leading different types of video production. Mastery of Adobe Creative Suite with superior abilities in Keynote, Adobe Photoshop, Illustrator and InDesign. Working knowledge in Adobe After Effects and Final Cut Pro. Competent with Sketch and XD, web publishing, HTML 5, CSS and Javascript.

Education

Parsons School of Design
BFA Design & Technology
9/2003 - 5/2007

Awards

2019 MM&M / Gold / Abreva DTC Pre-roll Campaign

2016 Graphis Global Annual / Exhale Spa Campaign

2015 Cannes Lions Health / Shortlist / Anoro Ellipta TV

2015 AVA Digital Awards / Gold / Saatchi & Saatchi Wellness Agency Website

2015 W3 Awards / Platinum / NexGard Campaign

2014 Webby Award / Saatchi & Saatchi Wellness Agency Website

2011 Webby Award / Guggenheim / Website

2010 FWA / Gold / MTV Campaign Website

2007 Deviant Art / Deviant of the Day