An experienced creative professional with a passion for the digital space and champion of design excellence.
9/14 - 4/15
12/13 - 9/14
1/11 - 1//13
Responsible for concepting and developing multiple campaigns for HUMIRA, Sanofi and LG Electronics. Established creative tone in digital space through websites, rich media and apps. Created style guides and campaign guidelines to translate idea to TV and CRM.
• Developed three campaigns for HUMIRA, bringing greater brand awareness to both known and unknown conditions it treats.
• Produced strageties for both unbranded and branded campagins.
Creative lead on Sanofi-Aventis brands, Auvi-Q and Yosprala. Established creative guidelines and carried concepts
from initial concepting through research to production. Participated in new business pitches. Responsible for concepting and designing digital and integrated ideas for two new business wins.
• Contributed strategy, gap analysis, copy writing and design to agency initiatives and new business needs.
• Regularly researched and informed creative teams of new trends and technology, to maximize creative opportunities.
Responsible for design & production of DTC & OTC digital campaigns. Developed IA, art direction and led
production of digital projects with aggressive timelines. Established creative for four new drug launches. Digital lead on Claritin, GSK and ViiV Healthcare brands.
• Launched global integrated campaign for Claritin
• Produced four DTC brand websites and mobile sites
• Led regular scrums and brainstorms with IA and strategy
Responsible for concepting, design & production of DTC & OTC creative. Art direction and design of multiple integrated digital campaigns. Created tv spots,
websites, mobile, social and game experiences. Led agency rebranding and positioning. Supervised interns, junior and mid level teams through digital process.
• Creative lead on Nestle Boost, Botox, Allegra, Frontline Plus, Exhale Spa, Humira
• Refreshed Agency branding. Created wellness platform along with editorial content.
• 4 New business wins under digital art direction. Brought in pro-bono work.
• Scouted and interviewed, students for summer internships.
• Won agency award for dedication to agency and clients.
8/09 - 10/10
7/07 - 9/09
7/06 - 6/07
Parsons School of Design
BFA Design & Technology
9/2003 - 5/2007
SaatchiWellness.com Webby Award 2015
Nexgardfordogs.com 3 Platinum MarCom Awards 2015
Frontline.com 2 Gold W3 Awards 2015
Exhale Spa 2 Gold W3 Awards 2015
Guggenheim Webby Award 2010
Art Directors Club Member
FIT Graduate Show Juror
Miami Ad School