Role: Creative Direction, Art Direction
Deliverables: Brand Development, IA, UI/UX, Design, Research
Launched in 2013, the new Humira.com is a portal for many patients to understand their conditions, and to help them decide if Humira is right for them. A significant Information architecture and user experience challenge - with over 500 pages of content across 8 indications, with varying regulatory and legal information. We designed this website through extensive research and user testing. The result was a website that is both personal and supportive.