Client: Sanofi Pasteur
Role: Creative Direction, Art Direction
Deliverables: Concept Development, Brand Development, Web, Print, UI/UX, Social
The flu effects everyone, but for some it's more dangerous. Fluzone's high-dose influenza shot helps protect people 65+ from the flu. Critical to reducing a very high hospitalization rate among older people. I led the development of a new website, brand style guide, and campaign in the social space, designed to help this brand break through to it's audience.