Client: Dr. Scholl's
Role: Creative Direction, Art Direction
Deliverables: Concept Development, Web, Rich Media, Social, UI/UX
To publicize the launch of Dr.Scholl's new line of DreamWalk insoles, we created the 'Tame the Shoe' digital campaign. The campaign included, Rich Media, Broadcast, Social tools and fun things to do. The campaign featured fashion icon Heidi Klum, and highlighted the core insight that uncomfortable shoes can stop you from unleashing your style. So what's a person to do? Tame those shoes ladies!