Role: Creative Direction, Art Direction, Video Production
Deliverables: Concept Development, Web, Social, Digital OOH, Print
It's Allergeddon! Launched in March of 2014. Taking advantage of the worst allergy season on record approaching, this integrated campaign for Claritin was created to spoof the news cycle, and take over the conversation about allergies. It also helped serve to inform the public on how to survive Allergeddon 2014! With Claritin of course! In addition to a website takeover, digital OOH across America was used. And last but not least, a movie-esque trailer designed to hype it all up.