Role: Creative Direction, Art Direction
Deliverables: Concept Development, CRM, UI/UX
When asked to create an unbranded campaign for people suffering from Ankylosing Spondylitis (AS) to help guide people to treatment – my team and I created the Attack Back campaign. With it's tough no nonsense tone and information rich ads we successfully helped create a pipeline to treatment. Supported with monthly CRM program that supported patients through the journey. Helping people to get back to what they love to do the most.