Client: Glaxo Smith Kline (GSK)
Role: Creative Direction, Art Direction
Deliverables: Concept Development, Web Design, Illustration, Production
Anoro Ellipta website was launched in Q1 of 2015 to help people suffering with COPD and asthma understand a new option treatment. The concept 'a world full of air' was established in the digital space by creating a series of panoramic environments where inflatable characters are enjoying the world outdoors. All of the environments were illustrated and designed to be aspirational and show the world of possibilities with Anoro.
2015 Cannes Lion Health / Shortlist
2015 MM&M Awards / Gold
2015 DTC Award /